Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Abstract: Legally, the law in Indonesia has regulated and mandated female representation of 30%, but in the Aceh election supervisory institution, the representation figure does not reach the threshold. Aceh, as a province that was given the privilege of Sharia autonomy, actually experienced a deficit of representation, not caused by theological reasons, but because of structural obstacles and institutional bias. This study aims to evaluate the... [...] Read more

Abstract: The purpose of the study is to examine opportunities in terms of the ethics of political campaigns based on the philosophy of local ethnic Bugis during the 2018 election of the Governor of South Sulawesi on Twitter. The study used a quantitative research design using a survey method. In the study, descriptive content analysis was applied to define the narrative of political campaign ethics based on Bugis's Philosophy on Twitter. The research... [...] Read more

Abstract: This study examines the relationships between language and ideology and how such relationships are represented in the analysis of texts, following Systemic Functional Linguistics and transitivity analysis developed by M.A.K. Halliday. In this study, it is tried to show that news structures are working apparatuses of ideology and store meanings which are not always obvious for readers. Through a comparative analysis of an Iranian newspaper and... [...] Read more

Abstract: This study argues that distinct differences between two cultures and two political campaigns, may result in different press coverage of women running for leadership positions. To demonstrate this, we undertook a content analysis of Tzipi Livni’s and Hillary Clinton's 2008-2009 campaigns in four Israeli and American popular and elite newspapers, examining coverage of nine gender-oriented media frameworks. We found that while the press in both... [...] Read more

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Abstract: The objective of this research is to explore the impact of social media networks on the daily experiences of Arab-Bedouin adolescents. The study is based on semi-structured interviews with of 30 male youths from unrecognized villages in 2023. The outcomes highlight the significance of social media networks as an indispensable communication tool for males within a traditional societal structure, particularly for establishing connections with... [...] Read more

Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more

Abstract: This study examines how individualism and collectivism impact the need for consultation versus harmony respectively and whether they underlie direct and indirect communication during face-threatening situations. A MANCOVA design was employed testing individualism/collectivism, while controlling for social desirability, on consultation expectations and harmonious facework strategies from self-report questionnaires (n = 654) collected in the... [...] Read more

Abstract: The Norwegian national institute for music dissemination (Rikskonsertene) initiated a three year school research project "Resonant Community" (1989 - 92). The project aimed at creating an understanding for the cultural traditions of immigrant communities in the Norwegian capital, and preventing discriminatory attitudes through an art program related to cultural traditions of the various immigrant groups.The project further aimed at releasing... [...] Read more

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Abstract: This study examines the role of social media in enhancing digital resilience and knowledge sustainability among Syrian refugees. Using a mixed-methods approach, the research combines qualitative and quantitative methods, surveying Syrian refugees in Jordan and Türkiye to explore how social media assists them in accessing information and knowledge resources. The findings reveal that social media plays a crucial role in developing social... [...] Read more

Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Abstract: This article explores the effects of the public’s capacity to create, distribute, and selectively consume content and information (termed mass self-communication) on non-governmental campaigns (NGC). These effects are explored using two campaigns from different communication environments: the 2011 Australian Ban Live Export campaign (BLEC) that targeted live animal exports to Indonesia and the 1997 International Campaign to Ban Landmines’... [...] Read more

Abstract: The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their... [...] Read more

Abstract: This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations... [...] Read more

Abstract: The aim of this research is the theoretical development of cultural values to understand the unique human differences from the women's empowerment approach, implementing strengthening of the cultural literacy-based women's empowerment model in order to create a tourism-aware village in sustainable development. Employing a virtual ethnographic approach, the study involved an online search for digital literacy materials related to women's... [...] Read more

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Abstract: Given the predominance of visual image over language copy in global advertising this research explores its inter-cultural perception across emerging markets worldwide. Discourse analysis was conducted on the qualitative responses to global print advertisements by target segments in emerging markets of three geographic regions. Both similarities and differences of perception were found between the selected markets in the Middle East, Latin... [...] Read more

Abstract: This research aims to classify the interpersonal meaning in Joe Biden’s victory speech. It is an interesting phenomenon because by revealing the interpersonal meaning, people can be assisted to be successful in communication. The researchers used a qualitative research design to answer the research question and chose content analysis since the results of data analysis were in descriptive phenomena, such as words, clauses, and utterances. The... [...] Read more

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: This research paper, based on Critical Discourse Analysis (CDA), aimed to uncover how the opinion articles published on Pravda.ru discursively depicted the war in Ukraine and the parties involved. To achieve this, two elements of CDA analysis, namely presupposition and structural opposition, were examined. The first element was scrutinized to determine how Pravda.ru depicted the war in Ukraine (RQ1), while the second element was analyzed to... [...] Read more

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Abstract: Research on immigrant-host attitudes in Finland has flourished significantly over the past two decades. However, most of this research has focused on Finnish attitudes towards immigrants. Studies that examine immigrants’ perception of the type of attitudes Finns have towards immigrants and immigrants’ own attitude toward Finns are hard to come by. This study examines the relationship between intergroup contact and the perception immigrants... [...] Read more

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: This study investigates Emergency Medical Services (EMS) in Kuwait, with a particular focus on the cultural awareness and communication adaptability of paramedics and Emergency Medical Technicians (EMTs). EMS professionals routinely engage with patients from diverse sociocultural, linguistic, and religious backgrounds, complexities that are further heightened by the urgent, high-pressure nature of emergency care. Given Kuwait’s unique... [...] Read more

Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: This study investigates the implementation of cross-cultural communication through the Green ASEAN Culture Festival at Universitas Padjadjaran, positioning it as a strategic pedagogical tool for fostering intercultural competence in higher education. Employing a qualitative case study design, the research integrates data from 15 semi-structured interviews with student organizers and performers representing five academic programs, as well as... [...] Read more

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more