Abstract: This study aims at revising the onto-epistemological consequences of the COVID-19 pandemic among the Awajún, an ethnolinguistic group inhabiting the Northern Peruvian Amazon, and how, in a context also fueled by historical marginalization and exclusion, this group experiences, confronts, and makes sense of public policy while developing agency, resistance, and knowledge production. For this purpose, we analyze the material, epistemological,... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Abstract: Despite the prevalence of conflict and violence in the world, education offers hope for social transformation and a recognition of our shared humanity. Much of the hatred and violence has its origins in a fear of 'the other', while education has the potential to equip people with the knowledge and skills to overcome such fear, build social harmony, challenge injustice, and build bridges across cultural and religious barriers. Based on the... [...] Read more

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Abstract: The purpose of the study is to examine opportunities in terms of the ethics of political campaigns based on the philosophy of local ethnic Bugis during the 2018 election of the Governor of South Sulawesi on Twitter. The study used a quantitative research design using a survey method. In the study, descriptive content analysis was applied to define the narrative of political campaign ethics based on Bugis's Philosophy on Twitter. The research... [...] Read more

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Abstract: Research on immigrant-host attitudes in Finland has flourished significantly over the past two decades. However, most of this research has focused on Finnish attitudes towards immigrants. Studies that examine immigrants’ perception of the type of attitudes Finns have towards immigrants and immigrants’ own attitude toward Finns are hard to come by. This study examines the relationship between intergroup contact and the perception immigrants... [...] Read more

Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: This paper analyses the negative reviews that some users of social services in New York and Madrid posted on Google. The aim is to relate the impoliteness strategies that the users of these centres reported to have received or that they issued themselves with the cultural values of the groups they belong to. To achieve this, twenty American and Spanish centres were analysed, obtaining more than two hundred negative comments that,... [...] Read more

Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more

Abstract: Our use of language conveys referential meanings and attitudes. The idea that women are unimportant to critical life issues that males handle first is the basis for " woman's la nguage". Women's marginalization and helplessness are mirrored in all the views they are required to talk about, and they are speaking. Speaking in a way that is not proper for women, avoiding expressing strong emotions, favouring expressions of uncertainty, and... [...] Read more

Abstract: The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their... [...] Read more

Abstract: Intercultural competence (ICC) is now widely recognized as essential to living and working in an increasingly globalized and multicultural world. As a result, considerable attention and resources are devoted to programs for enhancing and assessing ICC, particularly within post-secondary institutions. Concomitantly, these efforts have spurred a massive increase in the volume of publications focused on fostering students’ ICC.  Yet, recently,... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Abstract: The prevalence of power distance in Confucian heritage contexts has been well documented, yet the impact of this cultural value on rhetoric has not been extensively explored. To address the gap in our current understanding of cultural influences on rhetoric, language to assert authority or make a proposition (modals and epistemic stances) and pronouns to express an author’s relationship with their reader (pronoun deixis) were tallied and... [...] Read more

Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Abstract: The present study explored the pragmatic functions of Mʕliʃ in Jordanian Arabic. The data consisted of 175 tokens of Mʕliʃ compiled from naturally occurring interactions among speakers in the sample. The objective of the present research was to investigate the pragmatic functions of Mʕliʃ through a qualitative discourse-analytic approach, supported by descriptive quantitative analysis. Findings revealed that the Jordanian speakers in... [...] Read more

Abstract: This study aims to design, develop, and evaluate a semantic knowledge graph (KG) and web application that ethically and effectively represents the ethnographic diversity of 375 ethnic groups across Thailand, Laos, Myanmar, Cambodia, Vietnam, and China. Addressing the limitations of conventional Knowledge Organization Systems (KOS), the project integrates semantic web technologies with community-informed data to capture complex relationships... [...] Read more

Abstract: This paper investigates the interplay between language and intercultural communication with a special focus on the importance of working knowledge of foreign languages other than English for a satisfactory experience during longer sojourns abroad. Its authors present a revised understanding of the role of lingua franca English and a local language (here Polish) in intercultural relationships, especially the crucial influence of local... [...] Read more

Abstract: This article explores the experiences of Chinese postgraduate students in a UK university using the lens of rhythmanalysis. This study goes beyond intercultural interactional moments and examines how intercultural experience is organised through temporal, spatial, and emotional rhythms. The data were generated through narrative interviews with four students, and narrative rhythmanalysis was employed for analysis. Findings show that students’... [...] Read more

Abstract: This article seeks to highlight the experiences and agency of KwaZulu-Natal women through the theoretical lenses of African Feminism and the Sustainable Livelihoods Approach (SLA), foregrounding intersectional dynamics of gender, class, and rurality. The paper explores how rural women negotiate structural poverty, climate vulnerability, gender inequality, and socio-cultural constraints while exercising agency in livelihood strategies. Hence,... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: The aim of this study is to explore the role of cultural intelligence in international business-to-business (B2B) negotiations involving culturally diverse dyads. While intercultural competencies have been widely studied, the specific contribution of cultural intelligence, viewed both as a form of intelligence and a practical competence, remains underexplored in negotiation contexts. This study addresses this gap by investigating how cultural... [...] Read more

Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more