Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Abstract: National security culture has emerged as an important factor shaping state behavior in contemporary international relations. In the current geopolitical environment, culture increasingly functions as a dimension of warfare and of national security, including information security. Drawing on a qualitative scoping review and grounded-theory-informed coding within a constructivist framework, this article examines the role of culture in the... [...] Read more

Abstract: In recent times, the advancement of technology and globalization has significantly impacted educational practices worldwide, making teaching and learning increasingly complex and interconnected. In the field of English Language Teaching (ELT), these changes have challenged traditional approaches and necessitated the integration of more culturally diverse materials to reflect the global usage of English. Against this backdrop, this study aims... [...] Read more

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Abstract: Financial incentives play a crucial role in the bilingual intercultural education of university students; therefore, this study aims to analyze the impact that Beca 18 has on bilingual university students from an intercultural approach. The study uses a qualitative approach, employing the interview technique, conducted with students from the Toribio Rodríguez de Mendoza National University of Amazonas and the Fabiola Salazar Leguía National... [...] Read more

Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Abstract: Research on immigrant-host attitudes in Finland has flourished significantly over the past two decades. However, most of this research has focused on Finnish attitudes towards immigrants. Studies that examine immigrants’ perception of the type of attitudes Finns have towards immigrants and immigrants’ own attitude toward Finns are hard to come by. This study examines the relationship between intergroup contact and the perception immigrants... [...] Read more

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Abstract: This study explores the perceptions of teacher educators at a public higher education institution in Alicante, Spain, regarding the implementation of gender mainstreaming (GM) in university teaching. Addressing a historically under-researched area, the research examines the impact of GM policies on teacher education programs and identifies barriers to the effective integration of a gender-responsive approach. Using qualitative methods,... [...] Read more

Abstract: This investigation identifies contextual characteristics associated with meaningful intercultural interactions between domestic students enrolled in a 13-week intercultural communication course and international students. After participating in an international student welcome and games event and three cultural encounters, domestic students completed post-activity reflection surveys that included a quality intercultural interaction scale and... [...] Read more

Abstract: The workforce in South Africa has seen significant transformation, with many organizations now collaborating with individuals from diverse cultural backgrounds. Cultural diversity influences behavior and interactions among employees, who may find it challenging to navigate communication with colleagues from different cultures. This article explores workers' perceptions of intercultural communication approaches in the workplace. Using a... [...] Read more

Abstract: The present study evaluated faculty and student perceptions of the challenges and benefits of intercultural and multicultural education in EFL college classrooms. Using the descriptive approach through survey, the study further investigates the benefits and barriers to inter/multicultural education in Egypt and Saudi Arabia, including content integration, acculturation pedagogy, and the incorporation of cultural knowledge in English as a... [...] Read more

Abstract: The paucity of studies on plagiarism in some under-explored contexts, such as Afghanistan and Tajikistan, highlight the necessity of conducting this study. To this end, 200 Iranian, 185 Afghan, and 170 Tajik EFL students, who share certain commonalities regarding culture and language, participated in the study. The iThenticate (2013) questionnaire and two essay-type questions on the main reasons for committing plagiarism and possible ways to... [...] Read more

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Abstract: Creative idea withholding constitutes a significant yet insufficiently examined obstacle to organizational innovation, as unexpressed ideas cannot be evaluated or implemented. Although previous research has generally depicted emotional environments as uniformly advantageous for creativity and voice, recent perspectives indicate that emotional norms may also restrict expression by fostering self-censorship. Drawing on emotional culture theory,... [...] Read more

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more

Abstract: This research aims to investigate the structural mechanisms underlying tourist loyalty in emerging ecotourism destinations. Using the Stimulus-Organism-Response framework, it examines how cognitive and affective dimensions of destination image influence loyalty intentions, while exploring the mediating role of cultural intelligence. A quantitative design was deployed, based on a survey of 720 ecotourists in Tunisia, with Structural Equation... [...] Read more

Abstract: The purpose of this study is to lay its prime focus on the support for creativity that defines the self-analysis of creative capabilities and potential among men and women. Benefitting from the cross-level interactionist perspective, social role theory, and role congruity theory, this research developed an integrated multilevel model to examine gender differences in risk-taking behavior and determine how the contextual factor of support for... [...] Read more

Abstract: Effective intercultural communication is one possible way of improving intercultural competency and ultimately assisting an organisation to achieve success. Employees from different cultural backgrounds are required to adapt and accommodate each other in intercultural communication interactions. Therefore, this article sought to establish the effects of biographical variables on employees at a university of technology. An online... [...] Read more

Abstract: This study aims to develop a heutogogy learning model which determines indigenous resources to improve numeracy literacy for high school educator to prepare their educator against disruptive education. This type of research is development research by using the ADDIE method according to two stages, namely (a) exploratory research to identify educator characteristics and needs, and (b) development research to develop a heutogogy model based on... [...] Read more

Abstract: This research investigates the impact of disgust towards culture mixing on acculturation and life satisfaction among mainland Chinese sojourners adapting to life in Hong Kong. In Study 1, drawing from previous research, we developed a measurement tool for assessing disgust towards mainland China-Hong Kong culture mixing and validated it in a sample of mainland Chinese students. We then conducted two longitudinal studies (Study 2 and 3) to... [...] Read more

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Abstract: Bakauheni constitutes a sub-district located in South Lampung, Indonesia. It is inhabited by diverse ethnic groups: Lampung, Sunda, Java, Batak, and Bugis. Their different cultural backgrounds often result in different perceptions among them. Therefore, this study aimed to explore perceptions by the ethnic groups living in the region.The current study was qualitative. An interview was undertaken in depth to investigate ethnic groups’... [...] Read more

Abstract: This study investigates Jordanian EFL teachers' perspectives on the impact of Interactive Whiteboard (IWB) technology on word identification enhancement. Drawing on the theory of Multimedia Learning, the research aims to address a gap in the literature regarding EFL educators' perceptions of using IWBs to improve word identification skills. A cross-sectional survey was administered to 124 Jordanian EFL teachers, and data were analyzed using... [...] Read more

Abstract: The domain of intercultural friendships between international and host national students represents a pivotal aspect of international higher education and intercultural communication. In response to the evident research gap within this realm, we conducted a phenomenological inquiry to explore how eight Omani students establish friendships with US host students and the factors that might either facilitate or impede these intercultural... [...] Read more

Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more

Abstract: This research paper, based on Critical Discourse Analysis (CDA), aimed to uncover how the opinion articles published on Pravda.ru discursively depicted the war in Ukraine and the parties involved. To achieve this, two elements of CDA analysis, namely presupposition and structural opposition, were examined. The first element was scrutinized to determine how Pravda.ru depicted the war in Ukraine (RQ1), while the second element was analyzed to... [...] Read more

Abstract: The focus of this research is to explore more deeply the values contained in Ume Kbubu as a cultural heritage that can be applied to school learning. The method used in this research is a qualitative method with an ethnographic approach to describe the values contained in the Ume Kbubu house. Data collection was carried out by conducting a literature study to find sources related to the history of Ume Kbubu; direct observation at the... [...] Read more

Abstract: This research explores the intercultural competence of Mexican pre-service English language teachers, focusing on the dimensions of attitude, knowledge, skills of interpreting and relating, skills of discovery and interaction, and critical cultural awareness. Using a comprehensive model of intercultural competence as a theoretical framework, the study adapted a self-report questionnaire to assess these dimensions within a non-multicultural... [...] Read more

Abstract: This study investigated the effect of integrating Blog Assisted Language Learning(BALL) and small culturally -mixed group work on improving the perceptions of intercultural communication and writing research projects of university students (n=102) of different cultures enrolled in Advanced Rhetoric classrooms in two American universities during a 16-week period. The study employed Pre-test/Post-test control group design whereby the... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: Exploring the communicative behavior of teachers and students in the Japanese language classroom in Singapore is one important way of looking at intercultural communication between Japanese and Singaporeans. Ease in effective communication is often hindered by differences in expectations resulting in communication gaps. In this study, attempts were made to explore the differences in perceptions held by students and Japanese teachers of (i) a... [...] Read more

Abstract: Whenever we turn our TV news channel on, we are likely to hear about an Iran-U.S. conflict. Images of the leaders of these two countries intimidating each other can be seen in news channels all over the world. When we are talking about Iran-U.S. international relations, most people think of the political relations which this study takes as intergovernmental rather than international relations. In this study, as we are Iranian and U.S.... [...] Read more

Abstract: This study aimed to analyze the inclusion process for students from the Awajún and Wampis ethnic communities within conventional university education in Peru. A case study design with an interpretative qualitative approach was employed. Data were collected using semi-structured, in-depth interviews with five students—three from the Awajún community and two from the Wampis community—selected through convenience sampling. Additionally, two life... [...] Read more

Abstract: International students often face challenges in adapting to new living and learning environments. This study investigated the levels of acculturative stress and its contributing factors among Asian and African international students in five internationally recognized universities in Wuhan, Hubei. A total of 243 students participated in the study, completing a questionnaire based on an adapted version of the Acculturative Stress Scale for... [...] Read more

Abstract: Many adolescents are exposed to violent content in digital games due to their widespread use. Aggression among students is becoming more common throughout the world, including in Jordan. In light of this, the study explored how exposure to violent digital games influences students' aggression. Normative beliefs about aggression (NBAA) are also discussed based on the prediction that this variable mediates the relationships between violent... [...] Read more

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Abstract: The purpose of this study is to understand students' successful experiences in intercultural communication, this study systematically reviewed the challenges Chinese students face in intercultural communication, the strategies used to address these challenges—including coping strategies and interventions—and the impact and outcomes of their implementation. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses... [...] Read more

Abstract: Human resource culture is the only attempt to determine the cost and value of the company's HR in   terms   of   expenditures   incurred   through   employment,   social welfare   culture, communication,   training, development, and compensation. This study aims to look into the impact of human capital on a company's value. Using a purposive sampling method, both market capitalization and total assets were used to determine... [...] Read more

Abstract: Effective use of business intelligence has become essential for small and medium-sized organizations (SMEs) in the era of digitalization due to the introduction of new technologies. Therefore, this study aims to measure the influence of the Technology Acceptance Model (TAM) and other factors, for example, the quality of information, organization readiness and technology infrastructure, on business intelligence. A quantitative research... [...] Read more

Abstract: The purpose of this study is to explore and describe the levels of communication that occur during criminal trials, specifically focusing on the indictment, examination, prosecution, and verdict hearings. Employing a qualitative approach, this research utilizes Dell Hymes' ethnography of communication framework to analyze courtroom interactions. Data were collected through interviews with nine informants and observations of trials at the... [...] Read more

Abstract: The present study investigates how positive and negative intergroup contact experiences relate to attitudes toward multiculturalism and assimilation, and examines whether these relationships are mediated by intergroup anxiety, intergroup threat, and pro-diversity beliefs. A secondary analysis was conducted using cross-sectional survey data from a sample of German university students. Structural equation modeling was applied to test the... [...] Read more

Abstract: The study sought to elicit the perceptions of teachers and subject advisors towards the use of Khelobedu, which is a dialect, as a medium of instruction. This study followed a qualitative approach, through which data were gathered through semi-structured interviews with 8 Foundation Phase teachers and 2 subject advisors in Mopani District. The study revealed that teachers and subject advisors are of the view that Khelobedu would benefit the... [...] Read more

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Abstract: The present study aims to develop an intercultural competence (IC) instrument for Chinese students of Spanish as a Foreign Language (SFL). In order to do so, we took steps to modify the statements and confirm the validity of the IC instrument. The new instrument was validated by using exploratory factor analysis through a self-report methodology. The results showed that the instrument possessed adequate validity and reliability. The 28-item... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: China has emerged as Indonesia's largest trading partner, creating new opportunities for bilateral economic cooperation. However, challenges related to cultural differences in joint ventures have become increasingly important. Improving cross-cultural adaptability and joint venture performance is crucial to strengthen collaboration and exchange. This study aims to explain the theory of cross-cultural adaptation in joint ventures, establishing... [...] Read more

Abstract: This paper examines the U.S. hegemonic role in imposing its copyright standards onto the Chinese, who hold fundamentally different cultural perceptions of copyright in terms of innovation, fair use, and the public domain. A thematic analysis of the transcripts of 45 in-depth interviews of the Chinese copyright holders and consumers via the theoretical lens of hegemony reveals the following. To obtain bigger market access and better protection... [...] Read more

Abstract: This paper deals with differences and similarities in the perception of "fairness" in e ducational settings between American and Japanese university students. First, data was collected through open-ended questionnaires and interviews as to the words and actions of Native English-Speaking (NES) teachers that Japanese students regarded as unfair, and those of Japanese students that American teachers found to be unfair. Based on the responses, a... [...] Read more

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Abstract: New media are changing the way identities are managed. This is increasingly relevant to global communication (Lévy, 2000). The purpose of this article is to understand how these changes effect individual perceptions of media within a new cultural environment. By applying Q-methodology to cultural migration, this research asked cultural sojourners to rank subjective statements of media. Factor analysis were applied to the rankings, which... [...] Read more

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more

Abstract: Occidentalism has traditionally been regarded as a theoretical perspective through which the Arab “self” represents the Western “other.” Scholars who have made critical and insightful contributions to the development of the concept of Occidentalism within Arab literary traditions include Hasan Hanafi, Rasheed El-Enany, Zahia Smail Salhi, and most recently, Ahmed Shalabi and  Yousef Abu Amrieh. Shalabi and Abu Amrieh have proposed a new... [...] Read more

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Abstract: Boundary spanning—the actions and roles individuals or organizations undertake to bridge differences and facilitate communication, collaboration, and understanding across diverse cultural, organizational, or geographical divisions—is an essential element of international cooperation. Set against the backdrop of the Russia-Ukraine war, The purpose of this study is to explore the type of boundary spanning in this uncertain context, the... [...] Read more

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Abstract: Employee voice is perceived as an approach with both significant advantages and disadvantages. The current study aims to analyse the behaviours of supervisors when endorsing the ideas of employees who raise promotive voices and consider the employees positively for the development of quality relationships. Specifically, 970 employees were recruited from various small and medium enterprises (SMEs), including manufacturing and electronics... [...] Read more

Abstract: This study, grounded in a mixed-methods framework, examines the hindrances affecting the speaking skills of low-proficiency ESL undergraduates at a public university, with a specific focus on the perceived role of language anxiety. The study collected quantitative data by using a well-structured questionnaire, whereas qualitative insights were captured through semi-structured interviews to examine learners’ reported classroom experiences.... [...] Read more

Abstract: The objective of this research is to explore the impact of social media networks on the daily experiences of Arab-Bedouin adolescents. The study is based on semi-structured interviews with of 30 male youths from unrecognized villages in 2023. The outcomes highlight the significance of social media networks as an indispensable communication tool for males within a traditional societal structure, particularly for establishing connections with... [...] Read more

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Abstract: Face negotiation theory has been an influential theory of intercultural conflict management. However, as a theory of functional approach, it has limitations in analyzing dynamic conflict management process. Using repeated episodic interviews, this paper attempts to combine this theory with Spencer-Oatey’s (2007) face and identity model as well as post-structural perspectives of identity to analyze the dynamic and complicated conflict... [...] Read more

Abstract: National culture is frequently used as the dominant influential factor when intercultural business communication differences are explained. Leaning on theories about other contextual factors from the field of pragmatics, a dataset containing metapragmatic comments from interviews with forty-one Japanese and Norwegian business executives has been analysed in order to find what contextual factors are believed to influence Japanese and Norwegian... [...] Read more

Abstract: This study analyzes sociocultural representations about French and U.S. citizens. Drawing on a word association methodology, a thematic and semantic analysis was conducted on a corpus of 4000 words, obtained from surveys completed by 200 Colombians. Findings indicate that representations of U.S. citizens relate to white-Americans’ physical traits, consumerism, economic, and political power whereas the French -save for their personal hygiene-... [...] Read more

Abstract: Literature in a given language is the ultimate culmination of cultural expression. However, in Saudi universities, the literature of the English language, mainly British and American, is meagrely taught due to dogmatic religious considerations. This study reviews relevant research on culture and literature teaching in EFL, and further delves into an exploration of the perceptions and attitudes of faculty and students with regard to why... [...] Read more

Abstract: This paper employs a focus group approach to examine stereotypical perceptions of Chinese and U.S. Americans from each other's perspective. Eight focus groups were conducted involving 34 undergraduate participants from two universities in the U.S. and China. Group discussions were recorded, transcribed, and analyzed for emerging themes. Results showed that there were converging and diverging perceptions between Americans and Chinese.... [...] Read more

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: This study investigates Emergency Medical Services (EMS) in Kuwait, with a particular focus on the cultural awareness and communication adaptability of paramedics and Emergency Medical Technicians (EMTs). EMS professionals routinely engage with patients from diverse sociocultural, linguistic, and religious backgrounds, complexities that are further heightened by the urgent, high-pressure nature of emergency care. Given Kuwait’s unique... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: This article explores intercultural contact as a pathway for the development of intercultural communicative competence (ICC) among EFL undergraduates in China during the post-pandemic era. Adopting an exploratory qualitative design with self-reports and focus group interviews as instruments, the challenges faced by EFL undergraduates in intercultural communication and intercultural contact pathways for ICC development were elicited with... [...] Read more

Abstract: This study examines the intercultural experiences of eight Danish expatriates in Russia. In-depth interviews revealed three characteristics of Hofstede’s dimension: Indulgence verses Restraint (IVR). This study allows us to understand communication between restrained cultures (e.g., Russia) and indulgent cultures (e.g., Denmark). This carries implications for specific and in-depth workplace training to help managers improve intercultural... [...] Read more

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more

Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Abstract: International students in Malaysian universities face uncertainty and anxiety toward a multi-new culture, a must-encountered cultural shock. This study investigated the relationship between superficial causes of AUM theory and uncertainty and anxiety in a high-context culture. In this study, 388 international students from different faculties were chosen through a method called stratified random sampling, which sampled two public universities... [...] Read more

Abstract: This article seeks to highlight the experiences and agency of KwaZulu-Natal women through the theoretical lenses of African Feminism and the Sustainable Livelihoods Approach (SLA), foregrounding intersectional dynamics of gender, class, and rurality. The paper explores how rural women negotiate structural poverty, climate vulnerability, gender inequality, and socio-cultural constraints while exercising agency in livelihood strategies. Hence,... [...] Read more

Abstract: Developing intercultural communicative competence among Chinese university students is essential in the era of globalization; however, disparities persist between ranked universities and general universities. While RUs benefit from extensive internationalization resources, general universities often lack structured intercultural communication instruction and opportunities due to resource disparities, prestige, or geographic constraints, and... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: Sustainable Land Management (SLM) plays a crucial role in mitigating land degradation and fostering food security. While previous research has primarily concentrated on SLM's scientific application, there remains a lack of insight into the specific challenges encountered in agroforestry practices. Addressing this knowledge gap, our qualitative research employed a multimethod approach, integrating Gioia methodology with case studies, to... [...] Read more

Abstract: In general terms, globalization has greatly contributed to a wider diffusion of languages, religions, and traditions, as well as a better understanding of the multicultural nature of countries around the world. It also highlights the importance of cultural diversity in the integration processes within contemporary societies. Motivated by this reflection and to analyze the importance of nonverbal communication in communicative interaction and... [...] Read more

Abstract: This study investigates the influence of gender and academic major on student performance in two English language assessments—the English Placement Test (EPT), administered by the National Center for Assessment (NCA), and the Preparatory Year Program Tests (PYPT), conducted in-house at a Saudi university. The primary aim was to examine whether these demographic variables significantly affect English language proficiency during the Preparatory... [...] Read more

Abstract: This study seeks to investigate why speaking out is not viewed positively in certain instances, but, at times, doing so results in both management support for the pitched proposals and improved interpersonal correlations for individuals doing so. Data was collected from two sources: employees and their supervisors of a telecommunication services organization in Indonesia. The data collected from 367 subordinates and 98 supervisors was then... [...] Read more

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Abstract: This study explored relationships between an individualism-collectivism orientation as well as communal orientation and the perceptions of Chinese employees ( n = 20) from an MNC of intercultural communication. On the basis of previous research, we hypothesised that this group of employees would display a tendency to focus their attention on the actions, knowledge and needs of their co-workers. To verify this hypothesis, the employees were... [...] Read more

Abstract: Interest in service learning has increased in past years because of more accumulated knowledge about its beneficial outcomes to participants and to society. The purpose of this paper is to describe one case of a service learning project with positive outcomes. Service learning was chosen as an assignment for an intercultural course at ___ University. A total of 97 responses were collected from students over two semesters. A content analysis... [...] Read more

Abstract: This study is an attempt to provide an alternative insight into the nature of foreign language anxiety (FLA) from a cross-cultural perspective. The participants were 122 Arab and 107 Iranian second/foreign language students. The present study used a mixed methods design, i.e. questionnaire and interview, to gain a richer understanding of the participants’ FLA. It was found that in addition to experiencing anxiety due to pressures related to... [...] Read more

Abstract: This exploratory study examines how television exposure influences White-American viewers’ attitudes toward Asian-Americans. Prior research reveals that the dominant image of Asian-Americans in contemporary television is that of the "model minority." Drawing on social identity, intergroup communication, and attributional theories, this study explores the negative outcomes of the seemingly positive Asian-American model minority stereotype.... [...] Read more

Abstract: Personas have become a popular method in new product development. Personas have traditionally, and are still, primarily created to represent users from a single national culture at a time during the design process. This, however, is unsatisfactory for companies operating on a global market as they show an increasing interest in international personas. However, research on personas in a global context is limited. To address this gap, this... [...] Read more

Abstract: This article examines intercultural communication in the context of student social life at the Stockholm School of Economics in Riga. The undergraduate students at this institution represent all four major ethno-linguistic groups of the Baltics, their native languages being Estonian, Latvian, Lithuanian and/or Russian. All of them are also fluent speakers of English, the only study language of the university. Through the analysis of survey... [...] Read more

Abstract: There is a general assumption that there is no serious communication barrier among speakers of a common language. This action research study examines that assumption in the context of intercultural communication among three English-speaking teams, with each team representing a major national travel organization located in the USA, Ireland, and the UK respectively. The results of an online survey sent to all participants (N = 82) indicate... [...] Read more

Abstract: Researchers have demonstrated that there are preferred cultural persuasive styles but little empirical research has examined the strategies for adapting persuasive styles in intercultural business interactions. This qualitative study investigates preferred persuasive styles, perceptions of alternative persuasive styles and adaptation strategies among Estonian local municipal managers. This article creates a new path for an explanatory study... [...] Read more

Abstract: This review attempts to answer the question, “How do individuals develop bicultural identities?” With today’s rapid globalization, not only are individuals increasingly mobile but also possess an unprecedented level of psychological interconnectedness. A growing number of cross-cultural researchers have examined the dynamic aspects of individuals’ cultural identities and the processes of their formation beyond stereotypical frameworks. Over... [...] Read more

Abstract: Previous intercultural communication research has relatively underplayed the influence of second language factors. This underplaying arises for three reasons: 1) the over-emphasis on the influence of cultural differences in intercultural communication; 2) the prevalent assumption that communication style in intercultural communication is the same as that in intra-cultural communication; 3) the dominant (post-) positive research approach in... [...] Read more

Abstract: This study focuses on Finns' perceptions of problematic phenomena in their communication with non-Finns. The aim of the study is to examine intercultural face-to-face encounters experienced as critical incidents by the respondents. Critical incidents are communicative events which have been experienced as embarrassing, irritating, funny, strange etc. and which are therefore remembered vividly. People are often not aware of "the obvious"... [...] Read more

Abstract: As the interrelationships among countries are increasing in various social, political, educational, and commercial contexts, it would be beneficial to understand how people of different cultures perceive the links of human relationships and how they present different behaviors toward in-group and out-group individuals. By conducting questionnaire, the present study aims to explore the differences in in-group and out-group perceptions and... [...] Read more

Abstract: Technology and society have been interconnected since the dawn of civilization. Literature has always served as an active medium to represent the interaction between these two fields. Fiction often utilizes technology as a backdrop for exploring societal conflicts. Science fiction, in particular, frequently depicts the complex interactions between technology and civilization. Nanopunk emerges as a significant genre within the realm of... [...] Read more

Abstract: Health professionals move for various reasons and for various periods of time, which entails consequences at various levels, ranging from governmental decisions regarding the policy of health mobility to shifts in mobile medical professionals’ attitudes towards sojourning. The present paper looks into the self-perceptions of working and living abroad of mobile medical professionals. An online questionnaire was conducted in order to gain an... [...] Read more

Abstract: A considerable amount of research has examined the extent to which members of dominant cultures perceive minority groups as threatening their way of life. While various instruments measure these perceptions of threat, few researchers have empirically analysed the statistical properties of these scales. Specifically, studies have not adequately explored social desirability of threat scales. The current study investigates the extent to which... [...] Read more

Abstract: This study explores prejudice toward American Muslims. Prejudice is conceptualized using Stephan and Stephan’s integrated threat theory (ITT). ITT identifies four kinds of threat that can lead to prejudice: realistic threats, symbolic threats, stereotypes, and intergroup anxiety. Data were gathered in the United States ( N  = 281) among self-identified Christians. Findings confirm: 1) a positive correlation between real and symbolic... [...] Read more

Abstract: This paper explores the impact of study abroad on the self-identity of Chinese doctoral students in the UK, with an emphasis on students’ agency and identity through the lens of Giddens’ (1991) reflexive project of the self’. Qualitative data comprising student perceptions and experiences of personal changes and development during their study abroad were collected through focus groups and semi-structured interviews involving 11 participants.... [...] Read more

Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more

Abstract: Legally, the law in Indonesia has regulated and mandated female representation of 30%, but in the Aceh election supervisory institution, the representation figure does not reach the threshold. Aceh, as a province that was given the privilege of Sharia autonomy, actually experienced a deficit of representation, not caused by theological reasons, but because of structural obstacles and institutional bias. This study aims to evaluate the... [...] Read more

Abstract: This research focuses on social media use by Asian international students in the U.S. and its impacts on their subjective well-being, social support, and cultural adjustment. In-depth interviews were conducted with 17 international students from six Asian countries who are studying in a Midwestern University in the U.S. The research finds that social media helps to compensate Asian international students for the loss of social support and... [...] Read more

Abstract: Professionals in engineering and many other fields are often expected to work on global teams, setting the stage for frequent interpersonal interactions that span cultural boundaries. To further investigate the nature of such experiences, the findings presented in this paper are based on data collected via interviews and focus groups with 23 technical professionals who had varying levels of exposure to intercultural teamwork. Using an... [...] Read more

Abstract: Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a... [...] Read more

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Abstract: This study examines the sociopragmatic functions of ostensible commissive speech acts in Saudi spoken Arabic, focusing on invitations and offers. Using a mixed-methods approach that combined participant observation and recall interviews, we analyzed 58 naturally occurring instances through the lenses of speech act theory, politeness theory, and the joint pretense model. The findings reveal eight core communicative functions: signaling... [...] Read more

Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more

Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more

Abstract: The purpose of the study is to examine opportunities in terms of the ethics of political campaigns based on the philosophy of local ethnic Bugis during the 2018 election of the Governor of South Sulawesi on Twitter. The study used a quantitative research design using a survey method. In the study, descriptive content analysis was applied to define the narrative of political campaign ethics based on Bugis's Philosophy on Twitter. The research... [...] Read more

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Abstract: This research aims to examine the values inherent in sharia accounting to aid in the development of anti-corruption culture concepts. This article employs the literature review technique. The literature approach is a data-gathering technique often employed in social research to retrace historical data. This research demonstrates that Sharia accounting’s character values may be utilized to develop anti-corruption accounting culture. Using the... [...] Read more

Abstract: This paper presents a semiotic analysis focusing on the discursive level. This study investigates the figurative components, syntactical/grammatical features, and enunciative components of the signs embedded in Sundanese cultural spells, specifically Asihan Leugeut teuerup. A qualitative descriptive method was implemented to unveil the meanings and interpretations presented in the spells. The study discovered that: (1) the sign reference,... [...] Read more

Abstract: This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations... [...] Read more

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more

Abstract: The number of immigrants living in Finland has significantly increased since the 1990s. It can be challenging to live and integrate into a new society. This study explores the challenges immigrants face living and integrating into Finnish society. Drawing on data collected from 103 immigrants living in Finland, this study shows that the challenges immigrants face integrating into Finnish society can be classified into four main categories:... [...] Read more

Abstract: The current study focuses on the effects of English language instruction using Education 4.0 in Telangana's engineering institutions. Telangana has many educational facilities that offer Education 4.0, or technology-based learning. It fosters creativity in education. At the fundamental level, students can learn by being provided with a self-learning opportunity. The majority of the subjects were learned through Education 4.0. As a result,... [...] Read more

Abstract: Healthcare organisations are increasingly intercultural workplaces in which leadership, knowledge sharing, and innovation are shaped through ongoing communicative negotiation across cultural differences. However, much existing research treats culture as a static background condition and under-theorises how leadership communication constitutes organisational realities. Drawing on intercultural communication theory, the communicative... [...] Read more

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: The enabling and constraining roles of social media in crises motivate a dynamic approach to examining digital resilience, inherent in the interplay between technological properties and enabling conditions. To expand the literature on how migrant groups navigate digital resilience during the COVID-19 pandemic, this study uses the concept of affordances as an analytical lens to examine how high-skilled international migrants in China used... [...] Read more

Abstract: This study aims to examine the intercultural sensitivity (IS) of in-service teachers in Greece by providing a nationwide profile across the five dimensions of the Intercultural Sensitivity Scale (ISS). Addressing a gap in previous Greek research, which has largely focused on pre-service teachers, specific specializations, or geographically limited samples, the study investigates whether Greek teachers’ intercultural sensitivity is balanced... [...] Read more

Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more

Abstract: The development of Intercultural Communicative Competence (ICC) has become a central component of successful second language (L2) use and social participation for all L2 learners. This is especially relevant for minoritized groups and forced migrants (i.e., refugees), as the social spaces they navigate produce challenges that traditional L2 learners may not face, and the stakes for their ability to effectively communicate are extremely high,... [...] Read more

Abstract: The current study investigated the intercultural communication challenges among Indonesian seafarers with foreign crews at international shipping companies. Data collection was conducted through a mixed-questionnaire method, with each questionnaire consisting of 10 items distributed in Google Forms to 171 respondents. The findings revealed that the language barrier was a significant issue among Indonesian seafarers to communicate and... [...] Read more

Abstract: A large number of international students consider pursuing a career in Norway after completing their studies in the country. This study investigated the significance of learning Norwegian for international business school students’ career competencies in relation to working in Norway. A qualitative approach was employed, using semi-structured individual interviews and thematic analysis. The sample comprised 15 first-year international... [...] Read more

Abstract: The main purpose of the research was to investigate whether employees who develop a high-quality leader-member exchange (LMX), do they also engage in knowledge exchange activities or they hide knowledge, and do their knowledge hiding affects creativity. Data for this investigation were collected from 413 subordinates and their respective 57 supervisors working in a pharmaceutical organisation operating in Jakarta, Indonesia. The collected... [...] Read more

Abstract: Creating inclusive and supportive learning environments has become critical concern in today’s diverse educational environment. In response, this study has examined the complexities of multi-racial classrooms. It focused on identifying key challenges and proposing actionable pedagogical interventions for educators. The study was grounded in Critical Race Theory which provides valuable lens for understanding and addressing challenges posed by... [...] Read more

Abstract: The research problem is that West Nusa Tenggara lacks the local characteristics to support sustainable eco-tourism and culture. The case study of the quantitative descriptive method was used to describe the motivation behind the establishment of sustainable eco-tourism, the evaluation of triple helix support factors (government, academia, and green product business actors) in the development of the ecotourism, evaluation of internal factors... [...] Read more

Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more

Abstract: The aim of this study is to explore the role of cultural intelligence in international business-to-business (B2B) negotiations involving culturally diverse dyads. While intercultural competencies have been widely studied, the specific contribution of cultural intelligence, viewed both as a form of intelligence and a practical competence, remains underexplored in negotiation contexts. This study addresses this gap by investigating how cultural... [...] Read more

Abstract: Cultural products, particularly films, are considered tools for exporting and diffusing the culture of one society to another. Films selected for international festivals are a case in point. However, subtitling such films for an audience of other languages is a demanding task. This challenge may negatively impact the films' qualification, although they may technically and aesthetically be evaluated and ranked on top. The attraction of the... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: Traditional theories of intercultural communication often overlook the multiplicity of interpretations and the influence of power, materiality, and institutional structures on everyday interactions. In high-stakes environments such as asylum reception, communication is shaped by broader political, economic, and social systems that structure both professional practices and interpersonal relations. This study examines how intercultural... [...] Read more

Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more

Abstract: Most existing digital platforms for Intangible Cultural Heritage (ICH) suffer from low user engagement, limited interactivity, and insufficiently emotional or immersive content, factors that hinder their potential to sustain and promote traditional crafts. This study designs and evaluates a culturally informed bamboo weaving interface for ICH by integrating the Garrett User Experience (UX) Model with selected visual communication principles.... [...] Read more